The Esthen Exchangeholiday shopping season is here already? Maybe not for everyone, but Amazon wants to help those who want to get a head start.

The Walmart 2024 Top Toys list recently dropped. Now Amazon has unveiled its 2024 'Toys We Love' list with 300-plus items – more than 25% of which are priced under $20, including the Jelly Blox Creative Kit ($19.99) and the Crayola Color Wonder Bluey Activity Kit ($19.99).

Amazon's 2024 'Toys We Love' list, which dropped Tuesday, includes more than 50 exclusives including Wild Republic Holiday Bear 14-inch plush toy ($19.99) and Holiday Fox 12-inch plush toy ($19.99) and more than 100 new toys including the Amazon Delivery Van Ride-On Toy ($39.99), which is available for pre-order.

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Nearly half of shoppers (48%) say they start their holiday shopping early in August-October, found a recent survey by Bankrate.

Amazon has a pair of tools to help in your shopping including its artificial intelligence-driven shopping assistant Rufus and its Amazon Lens feature, which helps you identify toys and products with pictures and bar codes.

Here's some ideas from Amazon's list; to see all 300+ items, go to Amazon.com.

Amazon's 'Toys We Love' list featured items priced under $25

• Mudpuppy Ocean Life Puzzle to Go ($9.99)
• Care Bears Hello Kitty Dressed As Cheer Bear 8" Fun-Size Plush ($9.97)
• Fisher-Price Little People Barbie Toddler Toy Cupcake Truck Musical Playset ($24.99)
• Beautiful Brown Ballet 64 Piece STEAM Jigsaw Puzzle ($24.99)
• Monopoly GO! ($19.82)
• Pickleball Blast ($12.71)
• Crayola Color Wonder Bluey Activity Kit ($19.99)
• Dolphin Hat Games Santa Cookie Elf Candy Snowman ($9.99)
• Goliath Fidget Blox 3 Pack with Back Pack Clip ($12.99)
• Ravensburger Oh My Pigeons! Funny Family Party Game ($19.99)
• Ravensburger Disney Lorcana Trading Card Game ($19.99)
• Wow in The World Dino DIG & Diorama ($29.95)
• Fingerlings Adopt me Dog ($15.99)
• Rainbow Loom: Wrap it Loom Bracelet Maker ($19.99)
• Goliath Jelly Blox Creative Kit ($19.99)

Amazon's 'Toys We Love' List $25-$50

• Bitzee, Disney Interactive Toy ($32.99)
• LEGO Icons Poinsettia Plant Decor Building Set ($49.99)
• Dungeons & Dragons 2024 Player's Handbook ($44.60)
• Tamashii Nations Mobile Fighter G Gundam ($35.60)
• Transformers One Movie Power Flip Optimus Prime (Orion Pax) Converting Action Figure ($49.99)
• Magna-Tiles Space 32-Piece Magnetic Construction Set ($49.97)
• Monkey Palace: A Lego Board Game ($39.99)

Amazon's 'Toys We Love' list $50-up

• Play-Doh Pizza Delivery Scooter Playset ($94.97)
• Furby Galaxy Edition, Glow in The Dark Voice-activated Animatronic ($59.88)
• Squishmallows Original Micromallows Ferris Wheel Display Set ($79.99)

• LEGO Disney Young Simba The Lion King Fan ($129.99)
• HoloBrite Pixie Lantern ($79.99)
• Bluey - Cook with Chef Kitchen Playset ($79.99)
• Hot Wheels City Ultra Shark Car Wash ($56.90)
• Miniland Doll Wooden Wheelchair ($67.95)

• Monster Jam Marvel Mega Spider-Man RC Monster Truck ($109.99)
• Teenage Mutant Ninja Turtles TMNT Classic Technodrome Playset ($79.99)
• Toniebox Kids Audio Player Disney Pixar Bundle ($154.99)

• Amazon Basics 120-piece Train Set ($133.37)
• Mattel Disney Frozen Dolls & Doll House, Ultimate Arendelle Adventure Portable Castle ($99.99)
• Step2 Woodland Climber II Kids Playset ($321.67)

Follow Mike Snider on X and Threads: @mikesnider &mikegsnider.

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